We’re living in the age of the customer. Therefore, customer service is one of the cornerstones of your business strategy. Social media has revolutionised customer service.
Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and…
There are so many choices that marketers have to make before they even dive fully into strategy development and execution, and one of those choices is deciding what marketing mix they want to go with. This determines which…
There will be a point in most business’s lifetimes when they realize that they’re ready to invest in PPC campaigns. For some, this is before they’ve even officially opened their doors, while for others it…
What makes Gmail Sponsored Promotions so interesting? Well, they give you a ready way to advertise in the one place you know your customers will be: their inbox.
Facebook announced that it may begin hiding “Likes” on its News Feed. Instagram – which is owned by Facebook – is currently testing a similar approach in 7 countries, with the idea to keep users from…
Every online business needs to create sales funnel stages to convert website visitors into paying customers. The primary goal of your sales campaign is to move people from one stage to another until they are…
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has doubled over the past decade and this shift has massively affected how people purchase products…
